International leader in badminton equipment founded Taipei, Taiwan in 1968. We are dedicated to making badminton faster, stronger, and loved by more people around the world, with the most advanced technologies we put on badminton rackets, footwear, apparel, and badminton-specific accessories.
World's top-ranked female shuttler Tai Tzu Ying, team champions in Asia and Europe --- Malaysia, and Denmark, and many other elite individual pros have all been creating their career highlights using VICTOR products which are welcomed and sold in more than 60 countries across five continents.
Chairman Chen Den Li
50 years ago, with a bold ambition to bring badminton to a higher level, doing what others wouldn't dare in hopes to create groundbreaking products, I founded VICTOR.
Looking back at what we've been through and what we've brought to the world, I can proudly say our product ideas stay on top of the trends, our territory continues to expand, thanks to more and more elite athletes who choose to be equipped with VICTOR inventions and help us tell our story globally.
The only thing that has remained unchanged is our passion to make the sport we love better. I would like to sincerely express my gratitude to all the employees who make all this happen, and our strong distributors and dealers who share our vision, and all our partners, consumers, and players for your unwavering trust and support.
Join me to give a toast to the thriving badminton community.
VICTOR is the official sponsor of Malaysia national team, and Denmark national team. World No.1 Tai Tzu Ying will keep holding our rackets and write her own history.
VICTOR provides great equipment and cooperates with worldwide associations to promote badminton sport.
- Official Partner
- Badminton Association of Malaysia
- Badminton Denmark
- Badminton Oceania
- Chinese Taipei Olympic Committee
1968VICTOR founded by Mr. Chen Den Li in Taipei, Taiwan.
1970VICTOR shuttlecock topped the sales charts in Taiwan.
1976Worldwide use of the VICTOR trademark was registered.
First racket factory of VICTOR was opened.
1983The first carbon-made racket was launched.
Apparel production line was established and VICTOR
badminton outfits started to hit the shelves.
1992VICTOR opened production center in Nanjing, China.
First footwear line was announced.
1999VICTOR signed top professional Fung Permadi, launching signature racket line "FUNG-2000".
2004"ARTERY TEC Ti99" racket was launched.
2008"BRAVE SWORD" racket series was announced.
2009VICTOR began official partnership with the Korea National Badminton Team.
VICTOR became the title-sponsor of the BWF's Korea Open.
2014"JETSPEED S" racket series was announced.
2015VICTOR became the official partner and equipment supplier for the Malaysia National Badminton Team and the BWF's Malaysia Open.
2016Proud VICTOR ambassador Tai Tzu Ying rewrote history, winning five consecutive Superseries titles and ascending to the top in women's singles world rankings.
2017VICTOR became the official partner and equipment supplier for Badminton Denmark and the BWF's Denmark Open.
VICTOR partnered up with the Chinese Taipei Olympic Committee as the official outfitter of Team Chinese Taipei in international multi-sport events.
201850th anniversary of the brand history. VICTOR become the title sponsor of Super 1000 China Open, Tai Tzu Ying rewrote women's singles record with 31 winning streaks at international tournaments.
2019Newly launched annual campaign - "Ready to Win"
VICTOR is the major sponsor for the Denmark as well as Malaysia national badminton teams. Today, VICTOR's sponsored players include the World No.1 Tai Tzu Ying, Denmark's Men's Singles player Anders Antonsen, Indonesia's women's double players Greysia Polii/Apriyani Rahayu, and so on. Tai Tzu Ying has made history by being ranked World No. 1 for 125 weeks, and new records are still being set.